Why craft content?
There’s a reason the phrase ‘content is king’ has become so over-used – it’s because it rules. Whether you’re earning new views with video, wising up with webinars, converting with case studies or keeping your audience engaged with email, content does the job at each stage of the marketing funnel, and as part of a clearly defined strategy, it’ll do it for a lower cost than any other marketing tactic.
Effective content comes down to creative ideas, backed up by data and insight, executed well – and that’s where we come in. It’s a team effort, and our creative, comms and digital teams can work together to produce you content that looks incredible, delivers the right messages through the right channels, and helps you build better relationships long-term.
- Content strategy
- Website content
- Content for SEO
- Social media
- Outreach & influencer marketing
96% of B2B buyers look for more information from industry thought leaders before buying
70% of customers feel closer to a business after engaging with their content
74% of companies find that lead quality and quantity improved as they introduced a content marketing strategy
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