It’s not been around as long as the likes of Facebook and Twitter, but with over 600 million monthly active users as of December 2016, Instagram has rapidly become the number one place-to-be for brands who want to reach their audience through a primarily visual medium – and who doesn’t like a visual medium. Around 10 months ago, Instagram Business Profile tools were introduced, bolstering the app’s offering for brands.
Previously, the platform offered no differentiation between a business and consumer profile, with a website link in a bio about as good as it got. Check out the difference between a (fantastic) consumer profile and a (sensational) business profile below.
However, despite business profiles being around for some time now, we still see plenty of companies who are yet to make the switch. Find out below 1) how to make the switch and 2) what the benefits of an Instagram business profile are.
How to switch to an Instagram Business Profile
So sure, that seemed easy, and now you’ve got some nice shiny new contact buttons, but what of it I hear you ask? Here’s what.
If this blog has met its brief, then you now know everything you need to know about Instagram Business Profiles.
However, if you’d like us to take over the whole Instagram process – from content strategy through to publishing and ad management – then get in touch at firstname.lastname@example.org.