‘One Hull of a Christmas’ – how to shop local this year
Sparked by the announcement of the second lockdown and seeing first-hand the impact COVID-19 has had on the vibrant small businesses that surround us at Pace HQ, we decided to play to our strengths as a creative comms agency and do something to help.
What is One Hull of a Christmas?
A couple of ideation sessions later and ‘One Hull of a Christmas’ was born. A social media community campaign powering up everyone’s Instagram and Facebook feeds to give small independents across Hull a platform to share products and services.
We quickly got our heads together and established a look and feel, tone of voice and bank of creative brand assets.
How is the campaign doing?
So far, the response has been incredible, we’ve hit over 1,000 followers on Instagram and the numbers are going up daily. It’s testament to how passionate the people of Hull feel about their favourite independents that our post asking for small biz recommendations received over 200 comments.
That’s not all…
Our Christmas community driven content has reached over 20,000 people on Facebook and over 6,500 on Instagram with more than 2,500 interactions!
After all, we’re a creative comms agency – this is what we do!
Which businesses have been featured?
We’ve featured some of Hull’s brilliant small businesses – from bakers (Flour & Feast) to breweries (Atom), plants (Plant & Paint) to prints (Form Shop & Studio) and purveyors of the perfect Christmas gifts, local legends Friends on Every Street. If that wasn’t enough Zara Holland slid into our DMs asking us to feature MimiBoutique.
How can I get involved?
If you haven’t already interacted with the campaign, please give us a like on Instagram and Facebook, share something you love on your Instagram story, buy something from one of the brilliant businesses or tell a friend (or ten) about the campaign. You know how it works.
The more people who know about One Hull of a Christmas, the more Christmas cheer we can spread amongst our creative and entrepreneurial businesses here in Hull.
Any small businesses wishing to be featured can get in touch by emailing firstname.lastname@example.org.