In our growing, fast-paced industry, it’s important for us to stay on top of everything that’s going on. Every month our digital team will be picking some of the most interesting bits of industry news, and sharing them with you. From PPC to email marketing, here’s what we’ve been reading in May.
Faster, safer and better ad experiences for consumers
Picked by our Digital Marketing Executive, Tom, this article contains some juicy stats. Did you know that a one-second delay in mobile page load can decrease conversions by up to 20%?
Over the course of this year, Google will be rolling out various ‘innovations’ (their word), such as the speed scorecard, all to help us out in our quest for faster, safer and better ad experiences for consumers.
You can read the full article here.
Spotify advertising: The why and the how
This one’s essentially a guide on how to get started with ads on Spotify. Considering their growth over the past year (170 million active users as of March 2018), it’s something we should be paying attention to.
Not only are Spotify ads a great chance to get creative with audio, but it’s an opportunity to target an audience that may not be paying attention to other advertising platforms. General targeting options include location, age and gender – even ‘listening behaviour’. Working with a brand that sells gym gear? You can choose specific playlists to advertise on – I’d suggest ‘Rap workout’.
There’s loads more to it, though, so read the full article here.
Why I love Glossier’s email marketing
In a world where checking our emails is just another everyday chore, Glossier are doing something to make it more exciting – all while subtly advertising their products. So subtly, in fact, they sometimes just send pictures of goats…
Although the content can be slightly obscure, the emails positively impact Glossier’s brand awareness, creating personality and driving site engagement.
Considering Glossier is (almost) exclusively available online, their email marketing has to be a priority in order to keep the brand relevant to their audience. I look forward to more millennial content from The G-team in the future.
Read the full article here.