Dove House Hospice

Dove House Hospice

63 pieces of coverage reaching 24,227,064, with an overall advertising value equivalent of £40,063. 

After being awarded a place in The Sunday Times Top 100 Companies to Work For, Dove House Hospice approached us for support promoting its award win, as well as help getting the word out about two of its summer fundraising events. We recommended a mixture of PR and paid social media, and set to work on a plan that would help boost the organisation’s profile with local, regional, and national audiences.

Dove House Hospice

63 pieces of coverage reaching 24,227,064, with an overall advertising value equivalent of £40,063. 

After being awarded a place in The Sunday Times Top 100 Companies to Work For, Dove House Hospice approached us for support promoting its award win, as well as help getting the word out about two of its summer fundraising events. We recommended a mixture of PR and paid social media, and set to work on a plan that would help boost the organisation’s profile with local, regional, and national audiences.

Dove House Hospice had two main goals; to increase the number of people taking part in its summer fundraising events, and to promote the organisation’s 2019 Sunday Times placing – highlighting why staff love to work at the hospice, and shining the spotlight on improvements the brand has made since 2018.

Dove House Hospice had two main goals; to increase the number of people taking part in its summer fundraising events, and to promote the organisation’s 2019 Sunday Times placing – highlighting why staff love to work at the hospice, and shining the spotlight on improvements the brand has made since 2018.

dove house wine dash ladies with wine

After carrying out our carefully crafted three-month plan, which included strategic Facebook and LinkedIn ads, we secured a record-breaking number of participants at the two events; ‘The Dove House Hospice Wine Dash’ and ‘Get Caked!’

Our PR activity landed a total of 63 pieces of coverage in publications including The Yorkshire Post, The Journal, BBC Radio Humberside and Living North – and on social media, too.

Altogether, this reached a massive 24,227,064 people. Paid for, that kind of reach would’ve cost the Hospice £40,063.

After carrying out our carefully crafted three-month plan, which included strategic Facebook and LinkedIn ads, we secured a record-breaking number of participants at the two events; ‘The Dove House Hospice Wine Dash’ and ‘Get Caked!’

Our PR activity landed a total of 63 pieces of coverage in publications including The Yorkshire Post, The Journal, BBC Radio Humberside and Living North – and on social media, too.

Altogether, this reached a massive 24,227,064 people. Paid for, that kind of reach would’ve cost the Hospice £40,063.

dove house hospice

Successful Facebook ads with small, specific target audiences were seen by 26,500 people, achieving 707 link clicks and a wave of event sign-ups.

We chose a tailored mix of platforms for each event, depending on its target audience, which helped put the message in front of the people that mattered most.

Successful Facebook ads with small, specific target audiences were seen by 26,500 people, achieving 707 link clicks and a wave of event sign-ups.

We chose a tailored mix of platforms for each event, depending on its target audience, which helped put the message in front of the people that mattered most.

Dove house wine dash ladies with wine bottles

“The team at Pace are so easy to work with. They understood our events straight away and I loved seeing how excited they got about them! It was great to see the hospice featured in the local press – a lot of it we would never have been able to do ourselves. They took the stress out of marketing the events so I could work on the logistics, which was priceless!”

Anita Brien

Events Coordinator, Dove House Hospice

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