Liv Griffiths – Content Executive
Your most important consideration when posting images your brand’s Instagram feed is whether or not they’re eye-catching. No matter how interesting your content is, if it isn’t visually appealing, it probably isn’t going to get the attention you think it deserves.
If you’ve got a content strategy in place and are doing something you want to talk about online, it’s imperative you know how to do it in a way that appeals to the 500 million+ daily Instagram users.
Up your ‘Gram game to start elevating your engagement. The higher your engagement, the quicker your audience will grow!
Here are a few guidelines for making sure you nail the next pics you post and take your brand’s feed to the next level.
Don’t sweat the technique
Composition guidelines are a pretty fool-proof technique for making your photos more visually-appealing. These techniques tap into human psychology to help create images that are pleasing to our brains. And once you’ve done your research on photo composition, you’ll start to spot the different rules everywhere in your everyday life.
An easy one to follow is the rule of thirds. Imagine an image divided by two vertical and two horizontal lines into nine equal segments. If you were following the rule of thirds, the best place to position the main feature of your image would be along these lines or at the points where they intersect.
If you’re using an iPhone to take your social media pics, you can change your settings, so these four lines appear every time you open the camera app.
If you think that’s too much technical info to handle, an easy rule to remember is that images containing an odd number of items tend to be much more satisfying than their even-numbered counterparts. Would you rather look at a photo of two doughnuts? Or a photo of THREE doughnuts? ?
Of course, you can take great photos without relying on the rules of composition, but if you’ve got an object or scene you’d like to share on social media, you can be sure to fall back on the golden ratio, the rule of three, or symmetry to make it look great.
All of the lights
Cameras are sensitive. If you’re pointing your lens at something with a bright background, the shot will become over-exposed.
The trick to fixing this, and optimising your image for the subject you’re photographing, is to tap the screen on the brightest part of the photo. It’ll underexpose your image, but this is much easier to fix in the editing phase than a photo that’s too bright.
If you tap and hold the screen, you can choose exactly how exposed you want your image to be with a handy slider.
Kick it up a notch
Starting with an image that requires as little editing as possible is key – and it’s not too difficult either. Most smartphones these days have pretty good cameras that automatically account for aperture, brightness, and all the rest of that technical stuff; you don’t need to be a pro.
However, fine-tuning the details will take your photo from 0 to 100 – real quick. The iPhone’s built-in editing software doesn’t let you make many adjustments, so it’s a good idea to download some apps instead.
Highly recommended are VSCO, InShot and Lightroom – all of which can help you perfect your image’s sharpness, saturation and contrast. Alternatively, Instagram’s in-app features are easy to use and effective.
And finally, but importantly, always remember to keep it on brand. Your photos should be a reflection of your personality and what makes your company stand out from the rest.