A reflection from our MD.

Whether you’re agency or client-side, you’ll likely have written, read and questioned many briefs in your working life. Perhaps the infamous ‘Stop sign’ sketch rings a few bells? With working set-ups now different to the norm, as face-to-face meetings are being replaced by Teams or Zoom calls – the brief has become an even more important document to get right.

Has anything really changed?

What I've learnt in the first two weeks.

“Digital comes first” has been the approach of marketers far and wide for years now. With its many forms of advertising, from creative clips on YouTube pre-roll to geo-display, and the detailed reporting of cost per reach, it’s no surprise that plenty of brands have shifted spend from offline to the digital space.

Tips, tricks, and tools to help you master on-page SEO.

And we're pretty darn proud of ourselves.

Want PR with value? It’s time for a retainer.

Thinking about spending your brand's £££ on #ad posts. Read this first.

Our MD spills the tea on why creative comms should be respected, and how agency relationships need to become more honest

Our MD looks back over the last 12 months.

Pace is now 2 ½ years old. So to continue a past blog theme of ‘lessons learned’, here’s a few additions to my previous list.

We’ve made another new addition to our growing team! Tilly, a cross between a Shih Tzu and Bichon Frise, is the latest new recruit to join the Pace office.

September sees us celebrating our second birthday here at Pace. We’ve had ups and downs; laughter and tears; said goodbye to a few people and said hello to many more. We’ve jumped through hoops and knocked down walls (literally). And we’ve all learned a lot. So to celebrate 24 months of this incredible journey, here’s 24 things I’ve learned or need to remember.

Just over a year ago, I took a huge leap of faith and left my corporate life (which I’d enjoyed for over 20 years) to venture out on my own…and Pace was born.