Cooking up a storm with influencer marketing for a travel brand.
Our multi-channel campaign based around family-friendly cookery boosted social followers and engagement, increased website traffic and achieved a media reach of 22m.
Victory Leisure Homes.
Art direction
Design
Photography
PR
Video
Challenge.
We were briefed to produce a creative, multi-channel campaign that would link all of Victory Leisure Homes’ summer marketing activity together under the strapline: ‘A Summer to Remember’.
Campaign objectives were to increase social media followers and website visits and secure national media coverage.
Response.
After evaluating Victory's target audience, we found strong interests in ‘home and garden’ and ‘food and drink’. Leveraging this insight, we partnered with influencer Grace Mortimer of My First Meals to create a family-friendly recipe collection suitable for cooking in Victory lodges.
The campaign included recipe distribution to parks and press, cooking demo videos, a giveaway, and supporting blog content shared on social media.
Results.
Grace’s story and the recipe collection was featured in The Sun, Daily Mirror and regional press across the UK, securing a total reach of more than 22m.
Every social media KPI was met. Instagram followers grew by 52%, reaching almost 20k accounts. Facebook page likes increased by 6%, with an engagement rate of 9% exceeding the target. Website visits were up by 2000% compared to the previous month.
