Packaging redesign ensures Bio-D is clean, green and seen.
Eco-cleaning is a competitive market. But stand-out branding and packaging means Bio-D is green, clean and definitely seen.
Bio-D.
Design
Photography
Challenge.
Eco-conscious cleaning products manufacturer Bio-D wanted to raise brand awareness and grow sales – but packaging that lacked a clear visual brand strategy was limiting its ability to stand out in a crowded retail category.
Response.
We overhauled the design of Bio-D’s product packaging, creating a fresh, appealing look that stands out on the shelf and reinforces the products’ eco-friendly credentials and effectiveness.
Rationalising the text on the front of the packaging improved its readability and made key product information more accessible. We also applied a clear brand structure to give consistency across Bio-D’s ranges and fragrances and make it easier for consumers to choose the product they need.
Results.
The new packaging design has supported Bio-D’s impressive sales growth by making its products more attractive and visible to a mainstream market, who are not necessarily seeking an eco-friendly option. The availability of attractive product imagery has led to more PR opportunities in lifestyle publications, further boosting brand awareness.
