How a brand film resonated with audiences and helped them stand apart.

We brought ‘the Victory difference’ to life in the best way possible: through a brand film celebrating purpose, people and passion.

Victory Leisure Homes.

Art direction

Photography

Video

Challenge.

Victory Leisure Homes wanted to communicate its purpose and foster brand advocacy among consumer and trade audiences by showcasing 'the Victory difference' - company innovation - and the people behind it.

Two men in high-vis behind a camera filming three men in high vis talking.
A screen shows a woman with glasses working on a laptop
A screen displays a woman with blonde hair close to the camera.
A camera with a screen on top, set in a warehouse

Response.

Our in-house team developed a storyboard that followed a Victory holiday home from concept to completion, showcasing the journey from factory to holiday park with seamless transitions.

Featuring Victory employees, the video highlighted the design process, advanced technology, and lifestyle benefits. Filming took four days, including on-location shoots at a holiday park, and even included some of Pace’s own acting talent.

A light-haired man behind a camera with a screen on top filming a young girl at a table with a juice box and jenga
A man in a blue top adjusting a camera, with another camera on a stand nearby, in a room resembling a kitchen

Results.

The brand film was approved by the client with no amends, exceeding the initial brief. It has been rolled out across various channels, including the website, social media and customer documents. The film was also shortlisted for the 2023 Brand Film Awards.

A man in high vis is filming another man working in a factory environment
A camera set up filming a group of three men talking on a blue sofa, in a colourfully designed and busy space.

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