The influencer campaign that took Trex’s social media to new heights.

We took the Trex brand to new heights and grew social followers with a beautiful film shot among the trees.

Trex.

Art direction

Photography

Social media

Video

Challenge.

Trex needed new social media channels to reach and build brand credibility with a UK audience. And with new channels came the need for engaging and relevant content.

A dark haired man holding a large video camera
A ladder leading up to a treehouse in a sunny garden
Brown composite decking
A grey cat
A man holding a large video camera standing on a wooden ladder

Response.

Our social media team analysed suitable influencers and discovered Leah Lane of @MyMulberryHouse. Leah was building a tree house with a difference, so we jumped at the chance to get involved, shooting high-quality video that captured the story of the project.

A woman pushing a blue bike down a country lane past a house
Two workmen cutting decking, sat on a deck
A chicken sat in grass
A powertool cutting through decking
A man operating machinery learning over a workbench

Results.

The video has achieved over 126,000 views across Trex’s social media channels. Instagram profile views increased by 78% as a result and followers have grown by 57%.

A brownhaired woman wearing a blue dress, cutting a hedge with hedge shears

Is your brand ready for its close-up? Say hello.

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